ShopGuru

About us

An AI agent for every online store, working the way the store works.

We're ShopGuru: engineers who connect your online store, implement an AI agent tailored to each store and follow up on how it runs every month.

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Our mission

To put AI to work the way the store works: with its own rules, its own tools and its own voice.

Lisbon · Portugal

Why we exist

The store's rules are the whole job.

Portuguese online stores run on small teams and rules full of exceptions: returns outside the window, different shipping costs for the Azores and Madeira, refunds that all go through the same person. Many have already paid for a chatbot that replied “I didn't understand your question”.

The problem is rarely the AI. It's connecting it to the store: to the catalogue, the invoicing, the carriers, the CRM, and the way the team has been talking to customers for years.

ShopGuru was born right there, between systems integration, the work of connecting software that's already in production, and AI applied to real processes.

What we do

We connect, implement and follow up.

  1. 01

    We connect the store

    We connect ShopGuru to the platform and the tools the store already uses: invoicing, carriers, helpdesk, CRM.

  2. 02

    We implement the agent

    The agent serves customers before and after they buy, and prepares operations work, such as product pages, translations, images and suggested prices, for your team to approve.

  3. 03

    We follow up every month

    We test the replies, monitor how it runs and propose fixes. The content is still the store's: your team decides.

The founder

Who's behind it.

Ricardo Nascimento

Founder and engineer

For 15 years, he was a partner at Made2Web, a Portuguese digital agency, where he led development. He built websites, online stores, HubSpot CRMs and integrations with ERPs such as Primavera and Sage.

That's where he learned the hard part: software in production, several people making decisions and old systems that have to keep working.

He has been working with generative AI for about 3 years, since GPT-3.5, on projects that businesses use every day.

In production

  • workflows that take approved copy into the store's back office
  • agents that read Figma and write the code
  • agents built into Jira that move issues forward
  • our own skills and agents
  • conversational assistants for companies' customers

Ricardo · ShopGuru engineer

How we work

How we work.

  • 01

    Accountable

    The store decides. The agent follows the store's rules, and every action that needs approval waits for someone on your team.

  • 02

    People with names

    On the other side is a named engineer who knows your store. You have someone to talk to when an exception comes up.

  • 03

    Show, don't promise

    We talk about what's already in production. On the call, we show how it works with real examples of processes.

  • 04

    Small and senior

    The person you talk to is the person who does the work. On the call, in the Diagnostic and during implementation, it's the same person.

  • 05

    Transparency

    Everything is logged, with a name and a time: every approval, every proposal, every fix. The store sees what was done and by whom.

Where we're from

From Lisbon, for Portuguese stores.

ShopGuru is a product of Uniplural, an AI boutique in Portugal: small, senior and focused on real business problems.

About ShopGuru

Who's behind ShopGuru?

ShopGuru was founded by Ricardo Nascimento, an engineer with 15 years' experience in websites, online stores and ERP and CRM integrations. It's based in Lisbon.

Is ShopGuru software or a service?

It's a service. ShopGuru engineers connect your online store, implement the AI agent around the store's rules and follow up on how it runs every month. The store's team works with the agent in an app.

Which stores does ShopGuru work with?

Portuguese online stores with teams of 1 to 10 people. It works with the platform your store already uses: Shopify, WooCommerce, PrestaShop and others. We confirm the integration in the Diagnostic.

First, a 30-minute call.

By video, with a ShopGuru engineer. Tell us how your store works and we'll tell you where we'd start.

Book a callChat on WhatsApp (opens in a new window)

You'll get a reply from a real person at ShopGuru.

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