ShopGuru

Customer service

An AI agent for your online store's customer service, working to the rules your store already has.

The agent answers customers on your website, on WhatsApp, by email and on Instagram, before and after they buy. It uses your catalogue, delivery times and store policies, and it is set up by a ShopGuru engineer.

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  • Website
  • WhatsApp
  • Email
  • Instagram

From “got these in a 39?” to swapping the size.

The agent handles the questions that come up every day, using your store's data. Anything outside the rules goes to your team.

Helps customers choose, like at the counter

The customer says what they're looking for and the agent recommends from your store's range, and explains why. When the customer says yes, the product goes into the basket.

Shipping costs and times for every destination

It takes into account the carrier, the cut-off time and public holidays, for mainland Portugal, the Azores and Madeira, or Spain.

Discounts up to your store's limit

It gives the discount your store has authorised on a basket. Anything above that, it asks for approval.

Everything the agent says comes from your store.

Including the rules with exceptions: if your store only ships to the Azores and Madeira on Thursdays, the agent factors that in before promising a day.

Notes on the reply Example · Sapataria Ribeira

  1. Product page and stock: Botas Serra in a 39, €89.90, ship tomorrow if the order comes in by 2 pm.
  2. Carrier and calendar: CTT delivers to the Azores in 3 to 5 working days, and Monday is a public holiday.
  3. Store payment methods: MB WAY, Multibanco or card.

In the ShopGuru app, your team can see where each part of the reply came from.

When a person is needed

I don't know. I'll ask.

When the answer isn't in what your store has given it, the agent tells the customer it will check and when it will get back to them. It doesn't make up delivery times or policies.

The conversation arrives already summarised

Who the customer is, what they want, what's already been done and what the agent suggests. Your team decides without reading the conversation from the start, and can take over any conversation midway.

Answered once, the agent answers from then on

Mrs Teresa asked at 23:07 whether the parcel could be left at the pharmacy next door. Marta replied at 9:41. Since then, that question has an answer.

Your team decides how far the agent goes.

For each type of action, your store chooses one of three levels. A limit in euros or as a percentage marks where “does it alone” ends.

Does it alone

  • Answer questions about products, shipping and delivery times
  • Open a return within the return period
  • Correct the address before dispatch
  • Discount up to 10% on a basket

Asks for approval

  • Refund above €50
  • Discount above 10%
  • Exchange outside the return period

Never does

  • Promise delivery on a specific day
  • Change a product's price
  • Accept a return on a personalised product

On day one, every action that changes something asks for approval. Your team moves them to “does it alone” one by one, and each change is logged with the name of who made it and when.

Example · the levels and limits are set by your store

From customer service to operations

Today's question is tomorrow's product page.

In September, 17 customers asked whether an orthopaedic insole fits in the Sapato Ria. On the operations side, the agent proposed adding the answer to the product page. The proposal is waiting for Sónia, who looks after the catalogue.

See operations

Questions about AI customer service

Is it a chatbot?

A chatbot follows a script. The agent answers using your store's catalogue, delivery times and policies, takes actions such as opening a return, and hands the conversation to your team when something falls outside the rules. It is set up and looked after by a ShopGuru engineer.

What if the agent gets something wrong?

It can happen, and there are two ways to catch it. Your team corrects the reply in the app, or tells us. On our side, we test the replies every week and, when one fails, we propose the fix to your team.

Does the store's WhatsApp stay on my phone?

The agent replies from your store's number, on WhatsApp Business. In the Diagnostic we tell you whether the number can also stay in the app on your phone and how long the switch takes. Nothing changes on the number without your store knowing first.

Does it work with my store?

It works with the platform you already use: Shopify, WooCommerce, PrestaShop and others. Your store's theme doesn't change. We confirm the integration with your platform, carriers, invoicing and WhatsApp in the Diagnostic.

How long until the agent is answering customers?

Implementation takes 3 to 4 weeks, and the first process is up and running by the end of the first week. We open one channel at a time, after testing with real questions. These timelines are indicative.

Price, timelines and payment

Not sure where to start?

There are two ways in. If you're still working out whether the agent is right for your store, start with a call. If you already know what you want to hand over to it, go ahead with the Diagnostic.

Call

to get started

Half an hour to see whether it makes sense.

  • On video, with the engineer who will look after your store
  • Tell us how your store works, what your team repeats every week and the tools you use
  • At the end, we tell you whether ShopGuru can help and where to start

30 minon video · no commitment

Book a call

A real person at ShopGuru will get back to you.

Diagnostic

if you're ready to go ahead

Your store's processes, mapped with the people who run them.

  • Kick-off meeting: how things work today, which tools you use and who does what
  • A video session with each person who runs a process, so we can see how they do it
  • The written plan in 10 working days: what can move to AI, where to start and how much it costs
  • A final meeting to present the plan to whoever makes the decisions at your store

€490+ VAT · one-off payment

Buy the Diagnostic

Deducted from the Implementation if you go ahead within 60 days of the plan. If you don't, the plan is yours to keep.

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